Aerial installation rip offs

"Was" is the important word. Rules have changed.

Chris

Yes - product placement is also now allowed.

How did those (and many other detrimental) changes get through?

Ever been frustrated that you can't *disagree* with a petition? If so, visit

I wonder what is the mechanism by which advertising rules have been so relaxed? Aggressive 'lobbying'? Bribery? Threats that the whole commercial TV system will collapse?

On 10:44 3 Dec 2018, "Dave Plowman (News)" snipped-for-privacy@davenoise.co.uk> wrote in news: snipped-for-privacy@davenoise.co.uk:

I meant connected adverts in advertising breaks not in the actual programme material. I presume this hasn't changed.

Ever watched the Gadget Show?

If you can find a rule preventing it in the current regulations, which, together with guidance notes, are all available online, let us know.

Chris

They abolished the IBA.

You have to remember TV is a vehicle to make money. The service it provides to the customer secondary.

Quite common to see the same actors in a commercial within a prog they appear in.

In message snipped-for-privacy@davenoise.co.uk>, "Dave Plowman (News)" snipped-for-privacy@davenoise.co.uk> writes

At one time, where it was avoidable, there was an embargo on displaying or maintaining most identifiable brand names in TV and radio programmes. In pubs, the beer pumps had fake names on them - or just happened to be subtly covered with a cloth. In kitchens, boxes and jars were turned so you couldn't quite see the brand. In 'The Archers' The Bull serves the fictitious 'Shires' beers - although I'm pretty sure that, on special occasions, it actually becomes a reality.

the Rowan & Martin Laugh-In (1960s) had some of its best sketches (IMHO) removed for UK audience since they were promoting products.

... and piano lids always had a piece og black masking tape stuck over the makers name!

Something that has just occurred to me though: pop groups never had the makers' names obliterated on their amplifiers and drum kits, did they?

"The Steinway people have asked me to announce that this is a Bechstein Piano" - Victor Borge

Ah yes, the 525 picture shown on 625 with a black border!

Bill

Quite - although you could also say that was to stop them getting free advertising. Since if you feature someone playing a piano, the name is going to be very prominent.

That's the one

I don't remember that and I worked on editing the shows for BBC transmission. Can you link to any pictures to remind me?

This would be in 1967 when the electronic standards converter did not have a frame store. By 1968 (Mexico Olympic) the Research Dept beast (7 bays worth) was operating and the pictures looked the right size.

ISTR that at one point there was a trade war of sorts between the two top concert piano makers Steinway and Bechstein which became particularly litigeous; revolving around the fact that either maker had signed up performers in exclusives to use only their brand. Which then created difficulties in venues with the wrong make installed.

Although the idea that endorsement by leading performers might in any way affect the sales of competing makes of concert grand pianos does seem a bit ludicrous maybe it simply comes down to prestige

Unlike cocert grands drum kits and amps are portable, many were highly customised and there is probably little incentive for perfomers to play with the wrong non-endorsed kit.

michael adams

The original rules were formulated at a time when there was only the one commercial channel. And no VCR's for timeshifting or other means of skipping ads. So that anyone who "let ITV into their living rooms" ( © Mary Whitehouse probably) were a captive audience for whatever trickery the advertisers could subject them to.

Nowadays with multiple channels (albeit mostly showing the same dross) viewers are deemed to have more choice as to whether they watch the ads or not. And so fewer restrictions are deemed appropriate.

I recently watched a few 50'/60s films off of DVD's - " A Kid for Two Farthings" and "Expresso Bongo" particularly spring to mind where the product placement - mainly small posters for various Players cigarette brands on every corner - really stuck out. Although none of the actors were smoking.

michael adams

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