If I need a tomato, I need a tomato, and I don't want one that tastes of bollock all. I want a cherry tomato for a salad, and I want a bigger tomato if it's being roasted.
Actually, I think that you've just about summed their target market up: People who really don't give much of a toss about the actual food, and don't look much beyond perceptions of price. And that's how we got to the horsemeat scandal - which wasn't about the fact it was horsemeat (I like horsemeat), but about the fact that price-driven corner-cutting had totally broken all traceability. If we couldn't even be sure what species the meat was, what chance that we'd know it was fit for human consumption or had been farmed with any modicum of ethics or standards?