[A Whirlpool-Maytag alliance would command a 48% market share for
major appliances, ahead of 26% and 20% for General Electric Co. (GE:
news, chart, profile) and Electrolux (SE:000010381: news, chart,
profile) , respectively, according to estimates compiled by Prudential
This has all the charm of the Compaq-HP merger. Whirlpool is
overpaying paying for more or less the same lineup of products. If
Maytag couldn't compete with Whirlpool in the first place why would
anyone believe that Whirlpool will vamp up Maytag's line to be better
than W's lineup? It looks more like a means of eliminating a
competitor (M) to improve market share.
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