So, there's cheap BM, and moderate, and expensive? I'd guess the expensive BM goes on thicker, and looks better? As with most things. If you really want a good job, you need to pay more for your top of the line BM.
Christopher A. Young Learn more about Jesus
If you've previously tried to just use a wall paint on ceiling, it's no wonder you're pleasantly surprised w/ a thicker paint. :)
There's a reason they make specific formulations for ceilings...
BM is pretty much like most all the rest--they have various quality levels to meet various price points and how well they work is mostly dependent on that price point.