I dont know how dirty you call dirty ,the point is they loose effectiveness quickly When they are really dirty , they have lost cleaning ability long ago, where paper gets better. Its just better to clean them often. Check your blower and furnace to see if you have buildup , that will help determine if you wash it enough. Also I beleive they pull around 100 watts For me that would add 85.00 a year running 12 hrs a day. My large paper filter costs 20.00 and lasts a year. But true It doesnt run 12 hr , unless its real hot or cold out. Either way , there is a trade off.