You CAN paint the whole ceiling with Kilz and not top-coat it - but it will take more than one coat to give you a uniform look - so you may as well use the better covering and lower peiced "ceiling paint" for the second coat. Get the stuff that goes on pink or blue and dries white to get the best single coat coverage. Also, by the time you build up coverage with Kilz you have a gloss finish - an egg-shell or semi-flat works better on textured ceilings. DO cover the whole ceiling with Kilz first though if the texture has never been painted before - latex ceiling paint softens uncoated texture ceiling making a mess when painting. Kills, being one of the few non-water-born paint products stikll readily avaialable seals the texture against the water in the top coat.
At least this is what MY experience has been.