Early 70s house here in zone 5 too, and I chased this same problem room by room for two winters before I found a setup I'm happy with. If you've got masonry directly behind the drywall with no framing, your best move is usally to build the wall out. Screw furring strips or a stud wall to the brick, then fill that new cavity. On the coldest walls I framed a 2x4 wall a half inch off the masonry so air coud dry the brick, then used rigid foam between the studs plus batts where I had the depth.
The mistake I made first time around was shoving batts tight against the brick. Cold masonry plus warm moist air is how you get musty drywall and peeling paint a couple years later. Foam against the masonry is what keeps the brick warmer and stops the condensation, then whatever insulation you want in front of that. Check the window rough openings too before you commit to a depth. Mine ate almost three inches of room, so the returned sills look chunky now. Do one small wall first, live with it through a winter, then roll the rest of the house once you know your detail works.