I'm working with Husqvarna (provides outdoor power products) they've
recently unveiled findings from a global gardening trend report. It
reveals four definitions of current gardening behaviours – ‘Digital
Diggers’, ‘Look Good Gardeners’, ‘Back To Basics Gardeners’ and
‘Sanctuary In The City Gardeners’ that were used to shape three future
The future trends and the report in its entirety will be released next
month (you'll be able to download the report and images at
www.husqvarna.com/press), but in the meantime, I wanted to share some
of the current behaviours with you (I think you'll find that the
'Digital Digger' behaviour rings true) and get your initial thoughts -
do you agree? Which gardener are you?
I'll also share the final report once it's available so watch this
The Digital Digger: With an abundance of knowledge readily available
with the click of a mouse, from community websites to blogs, gardeners
are sharing skills and learning about new horticultural techniques and
technologies. They are not only reading up on obscure varieties of
species, but have obtained the know-how to recreate tropical gardens
from distant holiday memories and revive historic skills such as bee
keeping, exotic fruit growing and home brewing. They also trust the
advice from peers online.
The Look Good Gardener: Homeowners are increasingly image conscious and
the appearance of their gardens is now seen as an extension of their
personality. People are increasingly blurring the barriers between
their home interior and outside space. They are using modern lighting,
technology (like media projection and wi-fi for instance) and multi
purpose furniture design to make their gardens the best spot for
working, entertaining and relaxing.
The Sanctuary In The City Gardener: Where garden space is restricted, a
trend evident in large cities is the need for the garden as a retreat.
Maximising on what space they do have available, such as roof terraces
and back patios, this gardener combines innovative design and
technology to create a sanctuary away from their busy day-to-day lives.
This trend is becoming increasingly prominent since the start of the
The Back To Basic Gardener: The report also showed that gardeners are
trying to beat the economic downturn by making gardens more functional.
This increasing trend shows gardens are being used as a way of feeding
the family, preserving energy and water and securing the local
eco-system. The increase in this type of gardening is clearly reflected
in the rise in global demand for urban allotments and community plots.
Looking forward to hearing your thoughts...