New Woodworking Magazine...

[JackChatfield]

Hello,

I was wondering if anyone has heard about a new woodworking magazine called American Router? I was surfing the web the other day and came across their site.

It appears from their website that it is going to be a well done publication with a lot of useful information and projects.

They also seem to offer Furniture and CabinetMaking magazine from England. (Along with another non-woodworking title) I consider myself a fairly good woodworker, but am sure I am not using my router to its potential. I sure don't use all those profiles I see in the many router bit/woodworking catalogs I get buried in every month!

I contacted the company to get a little more info. on the new magazine. They said it is a new publication that will come out every other month and will apparently be very project oriented. Has anyone else heard of them or know anything about it?? From the looks of it I guess I will have to make room in my workshop for another magazine!

Jack

[Rob Bowman]

If you're going to try that kind of spamming, take an acting course. That was feeble.

[Edwin Pawlowski]

Wow, Jack, I was thinking the same thing. My router just does not get the workout it deserves. Every time I think of the router being underutilized, I get sad so I took some action.

Instead of a magazine full of ads that we've all seen dozens of times, I invested in a book. So far, I've gotten a book from Sears and one from Pat Warner.

I feel much better since I got these books so you may want to give them a try yourself. This way you don't have to clutter the mailbox with a bi-monthly publication. If they offered free 1 year subscriptions to the guys on the wreck, I'd give it a try. Next time you contact the publisher (you seem to be good friends) why not ask them about it. They'd probably go for it.

BTW, Jack, I've not seen any post by you here before; what kind of projects have you been doing?. I hope you become a regular contributor as we can always use some good tips and help. What I despise is the guys that come along and try to promote themselves or their company rather than being a regular help here. Don't you just hate that?

Let us know on the freebies. Ed

[Leon]

Ouuuhhhh chills just ran down my back...

[todd]

I also happened on this website recently, and I was incredibly impressed. I agree that the layout and content are simply amazing. I suspect that the print magazine will be equally impressive. Next to the Gutenberg bible, I think this will be the most important publication since the invention of the printed word.

I, too, contacted the publisher and was told that a 1-year subscription would be $24.95 and a 2-year would be $49.90 (limited to Canada and the US). That's a whopping 30% off the newsstand price. *IF* you could find one in a newsstand at all. I'm sure these will fly off the newsstand shelf as soon as they arrive.

I'm not just making room for another magazine, I'm cancelling my other subscriptions. FWW pales in comparison to the quality of this periodical. I'm ordering two subscriptions in case one of my issues becomes lost.

todd

[Mark & Juanita]

... yep, there's gotta be a book out there somewhere, "How to make millions selling your product on Usenet by acting like a clueless idiot"

... snip

Didja hafta hike past many cubicles to get there?

Knock yourself out. I personally worry more about making room in my workshop for another tool. The magazines usually come to, and are read in, the house.

[Charlie Self]

Mark & Juanita responds:

The editor appears to be Alan Goodsell, who, IIRC, came to the States from GB to take over as marketing director for CMT (maybe another company, Jesada?). The sample pages of the magazine on their site look pretty good, but at $24.95, it will be on the stands for a few issues before I do anything about it, one way or the other.

It would be nice if the marketing departments didn't figure everyone in the world was stupider than they are. From personal experience, I can vouch for the fact that the opposite is true.

Charlie Self

"Don't hit at all if it is honorably possible to avoid hitting; but never hit soft." Theodore Roosevelt

[David Hall]

Oh, I don't know. I counted 6 responses to the marketing troll's post. At least a couple of which indicated that they had visited the mag's site as the troll had hoped. How many visited and didn't respond? I think the marketing dept accomplished exactly what they set out to accomplish. Kinda like the ads on TV that are so bad we absolutely hate them. That was the point, we hate the ad so much that we remember the ad and the product - goal accomplished by the marketing dept once again. Hey, it's in all the Marketing 101 textbooks, so just imagine what's in the post-graduate marketing texts.

Dave Hall

[Barry Lennox]

Stuff that seems to have a 0.999 probability of being spam snipped---

Does some FW bozo sell a CD that has the same boilerplate text on it, and the spammer only has to insert {magazine/product/wonda drug/hairloss treatment/sex aid/etc here} and {Your companies name here} ?

Cos they all read the same.

Anyway, it seems a half-readable magazine, so that't what I'll do.

-half read it in the bookshops

Barry Lennox

[TomL]

Hey Dave, here is ANTI- Marketing 101 .... Wait until this mag offers a 'try before you buy', you know, the offer where the first issue is a trial issue and you may just write CANCEL on the invoice with no further obligations if you are not completely satisfied. I'm thinking many of us could come up with enough names and addresses of friends and relatives (trial subscribers, non-woodworkers of course), and request a trial issue for a single one of them, let's say one per 4 week interval, and wind up with a year or so of the mag at no cost. I'd forgive Mr. Chatfield's transgression after maybe 6 or 7 or 8 issues, and certainly turnabout is fair play.

TomL

[Edwin Pawlowski]

I admit to the curiosity factor, but they did not accomplish their goal. I bought nothing. It does not matter how many people look, it is the sales that pays the bills.

I just like to call it to their attention that we are not so gullible as to actually believe they just happened to find this wonderful site that will change our lives forever. The copy writers just don't know how to communicate away from the sales brochure. Ed

[David Hall]

Hey, I didn't advocate this kind of marketing and I did not and don't intend to visit the web page or get the rag. I was responding to the comment that seemed to say marketing departments that use this BS tactic are dumb. To the contrary, it works and the responses to this thread just tend to prove that. I personnally doubt that the mag would be in the least upset if you or others spammed them with fake trial issue sign-ups. For every 20 or 30 of those they will probably get a long term subscription and even if not they can use the number of trial issue subscriptions in marketing their ad space to advertisers

- their real customers. So go ahead, make their day.

Dave Hall

[David Hall]

The purpose of the troll was to get you to look. Volume takes care of the rest. For every so many that look, 1 will subscribe - and they have probably done the market research to know what that "every so many" is. Not trying to catch everyone, just 1 in a 100 or 1 in a 1,000 or 1 in 10,000...