I know there was an earlier thread on this but I don't want to
retreive 77,000 threads to get there sooooo.
The magazine is called Woodworking Magazine and their web site is:
The are affiliated, it appears, with Popular WWg. No ads.
I am in no way affiliated with this wood rag. Just want to say that
they have done a very nice job in a very crowded field. There is not
much that FWW and others have not covered. This one targets newbies
or self trained WW's and aims to fill in the knowledge base that may
have been overlooked.
The back cover is nicely done and is devoted to a single topic. They
call it a "poster" although it does not detach per se. The spring
issue back cover (current premiere) is about screws and is nicely
Just my 2 cents. I admire the balls it takes to do this type of
(Piggybacking, since I didn't see the OP.)
I saw "Woodworking" on the newstand last night. I picked up FWW
instead, because I'm more interested in inspiration than basic
The magazine is well done, but has a decided lack of color and
illustrations. I wish them well, but I don't know if the niche market
they're aiming at will support them.
They say the next issue comes out in August. I wonder if they are
always going to be spaced that far or if that's just magazine startup
My woodworking projects:
Replicas of 15th-19th century nautical navigational instruments:
Restoration of my 82 year old Herreshoff S-Boat sailboat:
Steambending FAQ with photos:
"Improvise, adapt, overcome."
Smithsonian Center for Astrophysics
Phone: (617) 496-1558
It has to support itself with newsstand sales, so overloading the market is
probably not a good idea, especially on introduction. Too, the staff is from
Pop. Woodworking, so they have to shift mental gears to work on it, and add it
to their normal workload, which probably isn't light, though PW does have one
of the larger in-house staffs of any woodworking magazine.
Start-up magazine that needs to be high quality, but must support itself
quickly, and do it all without subtracting from qualitiy or deadlines at an
already existing magazine, using the same staff. I'd be surprised if it came
out more than two or three times a year, UNLESS it is superbly successful and
new staff is hired.
"Health food makes me sick." Calvin Trillin
Bingo. Mutt, I spent 15 years in media on the business (advertising) side,
and I share your feelings. Woodworking is very well designed and the
illustrations and photos are quite nice, but nowhere AFAIK is it identified
as aimed at the beginning woodworker. I'm not one of them, but I'll be
buying the next issue just to see how they're doing. If they succeed,
great--we can use more beginners and young people in the hobby.
It would seem so, but...F&W (parent company) is a huge publisher, with a long,
long list of niche magazines, and, from what I'm told, a very healthy financial
picture. They are going into this with no new staff, so costs are low. They've
already got distribution in place...once I discovered the magazine existed, I
found it in all 5 of the places I visited that carried magazines. Biggest cost
is probably going to be a bit of production time and production cost, added to
printing. It's a small magazine because of the lack of ads.Color on just the 4
covers reduces costs, too. Many years ago, I used to edit an association
magazine that used color on covers, with b&w inset photography. We did it by
having xxxx thousand covers printed with just the color border and the magazine
name. Everything else was b&w and printed later with one print run. Some extra
cost (and printing was one helluva lot more costly back then than it is now,
with almost no true automation), but a fancier looking pub than otherwise
possible. I don't know if that's what F&W is doing here, but it's a possibility
of sorts. Let's see what color border the next issue has!
You will all have your own opinions of Popular Woodworking, but in the decade
or so since Steve Shanesy took the reins, along with his current crew--I think
David Thiel came on board about the same time--the improvement has been steady
and large, IMO.
The effect was about the same as Rob Johnstone (and Rockler) taking over
Woodworker's Journal. Both magazines offer a great deal more to the woodworker
than was available in the past. That is true whether or not you agree with the
mix either magazine has. It may or may not be right for you, but I think (and
let's emphasize think, as I haven't checked circulation figures recently) that
both PW and WWJ are in the 200,000 copy per issue range. Wood has more,
possible close to double that, while I have never checked Woodwork and FWW to
see what their circulation might be. I guess I should if I am going to pretend
to be a publishing expert. I sell and write articles and books (in that
order), and don't always keep track of the harder (so my editors tell me) part
of the business.
"Health food makes me sick." Calvin Trillin
Heck, if nothing yet - put in a "Best of the Wreck" column where they can
collectively harvest the wit of the Cabal^H^H^H^H group.
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