Whilst having the bonfire that I have to have because the council won't take all our rubbish I chanced upon a small directory, one of those that comes free.
Of course I looked at the 'Aerials' section. I have in-depth knowledge of all the local aerial firms, and I can tell you that every single one of those with display adverts should, in my opinion, be avoided by the consumer. The larger the advert the worse the advertiser! It seems that the better people don't advertise as widely as the others.
What should the poor customer do? I really don't know, but looking around at the rooftops in this area there's going to be a rich harvest of work for all installers when there's a gale.
Bill