PS has been creeping out for years. It is no longer the EU "legal" definition of power, and despite representing a German Horse Power, German horses are less powerful than British ones so causing all the more confusion. Perhaps the feeling they are "creeping in" is more a reflection of the cars you buy, or for cars where power is seen as so crucial, or even marketing where you get more PSs for your money?
kW is an international unit with no local variation, so perhaps best to stick to that?