OT; Old Advert

[The Medway Handyman]

Can anyone remember an advert on TV which used the tag line "we treat you like a swede, not a turnip"?

SWMBO reckons it was IKEA, I reckon it was Volvo.

Anyone know? Google isn't my friend.

[Nightjar]

It sounds more likely to be IKEA to me, but, if you have the time, you can look through old IKEA adverts here:

adverts are also on there, but spread over a lot of groups, which you can find by using the brand option in the top menu.

Colin Bignell

[marpate1]

Best that I could find on google was to search "we treat you like a swede"

[Derek G.]

It was either Ving Resor (Wing Travel), a cheap Swedish air tour provider, or alternatively Tjaerborg.

The one made reference to the other in their adverts.

Derek G.

[Peter Parry]

Scandinavian package holiday company called Tjaerborg (now closed - so it wasn't that good an advert!).

[The Natural Philosopher]

Not sure that is an improvement really.

[Ronald Raygun]

Well, with a punchline like that, it was never going to be a good advert. Certainly not as good as Volvo's "It just came out of nowhere".

[joyvonjoybells]

Am Mittwoch, 22. Dezember 2010 10:09:02 UTC+1 schrieb The Medway Handyman:

It was definitely a Swedish travel or airline company. The boss used to come on TV and say --------- treats you like a Swede, not like a turnip. It was something similar to "Vingresor" all in one word.

[joyvonjoybells]

Am Mittwoch, 22. Dezember 2010 10:09:02 UTC+1 schrieb The Medway Handyman:

In Wikipedia under Jan Carlzon it says he graduated with an MBA from the St ockholm School of Economics in 1967 and immediately started his career in t he international hospitality industry at Vingresor. He rose to the position of President in 1974. In 1978 he joined Linjeflyg, the Swedish national ai rline, as President before becoming its CEO in 1980. From 1981 he also serv ed as President & CEO of SAS Group, the holding company for the national ai rlines of Denmark, Norway and Sweden, better known as Scandinavian Airlines System. I think he was the man on the TV ads. In the New York Times Archive it says of him: n executive who has an intole rance for unnecessary paperwork, Mr. Carlzon has spent his entire career in the travel business. After earning a master's in business administration a t the Stockholm School of Economics in 1967, he joined Vingressor, Sweden's largest tour operator. When he became its managing director in 1974, the c ompany - by then a wholly owned subsidiary of S.A.S. - was losing money. He cut its costs and within a year had it operating in the black. In this second reference Vingressor had two S's.

[News]

In message , [e-mail] writes

Well, if Dave really still wants to know, four years later, it was a package holiday company, Tjaerborg.

[Brian Gaff]

Yes I was just musing on the sudden tendency for old posts to appear in the new posts as well. Its probably the aliens..# Brian

[Graham.]

Predictably the responder was posting via Google Groups.

Less predictably, his IP address puts him or her in Germany.

[JimK]

Predictably the responder was posting via Google Groups. /q

Perhaps so but gg does clearly show dates of posts, unlike, it would seem, many other 'real' newsreaders?

Jim K

[mgwindsor1961]

It was Thompson holidays

[Brian Gaff]

What was? Brian

[GB]

The old advert.

[Bill]

I'm sure TMH will be impressed to have that cleared up after 8 years.

And to have it answered by mgwindsor.

I assume that is Meghan, right?

[conte.temporarius]

I only ever saw it once but clearly remember it was an ad for the Swedish Tourist Board...

[Bob Eager]

And you didn't see the date on Dave's post AT ALL - nearly eight years ago.

[Brian Gaff]

2010? You would not get away with that line today!

Brian