Pulling *wires* through conduit is easy. You were pulling a *cable*. You had a lot of factors working against you:
a) First and foremost, Romex cable is composed of *solid* wires. There just isn't a lot of flexibility there. Especially in 10-gauge. It's much easier to pull *stranded* wire.
b) Bundling wires together in a cable reduces flexibility still further. It's much easier to pull four individual wires than one 4-wire cable -- even if you wrap them together at the point where you attach the fish tape, and pull all four at once, it's still easier than pulling a cable.
c) Cable sheathing isn't especially slippery either. THHN/THWN wire has a hard, slick outer layer that makes it positively glide through a conduit.
d) Romex tends to twist up as it's paid out, which compounds the friction and flexure issues.
e) Were you using a wire-pulling lube on the cable?
f) How many pull boxes did you have in the middle of this 75-foot run? It's probably overkill, but I usually install a pull box every two or three sections of conduit. It makes life much easier.
-- Regards, Doug Miller (alphageek-at-milmac-dot-com)