I'm in charge of conducting a market study for a new woodworking magazine.
In a nutshell, the magazine owner would like to borrow the same style as the motorcycle magazine "Easy Riders". The basic idea is most woodworkers are men and it's believed they would appreciate to learn how to make a mortise while looking at what the nature has done already in terms of natural mortises. There would be "in-depth" tool reviews as well as many explicit pictures of tools. Obviously, a new table saw would "spread" all its accessories and great features on glossy paper. It's planned to have plenty of plans, projects and surprises. We also try to define if like Sports Illustrated, it would be appropriate to get an annual issue featuring all the best tools presented under a different angle.
Anyway, my question to you guys is would you wish a warm welcome to this new magazine? Would you be more prone to stay in your workshop longer if such magazine existed?