<<Remember, television is a business, even PBS... NOTHING gets mentioned
by name unless it's been paid for. The most obvious examples are often
seen in racing, where different broadcasters have been known to refer to
the same event by different names, depending on how the naming rights
PBS used to be scrupulous about avoiding brand names. I remember watching
an early Julia Child cooking show in which they placed masking tape over the
word "Pyrex" on her measuing cup. I don't think it was because they hadn't
received a promotional fee from Corning; it was because they were living up
to (and perhaps overdoing) their designation of "non-commercial."
Somewhere along the way, that went out the window ... the Marvin window
whose product is never mentioned by name but which has a huge Marvin label
on every pane. I understand that in addition to donating the goods, the
manufacturers must pay a fee of upwards of $20,000 to have their products
featured on the program.
Last year I did a promotional/instructional video for a company called
Infiltrator Systems which makes components for septic systems. I later saw
the same system being installed on at a project house on Bob Vila's Home
Again. Being an overtly commercial enterprise, Vila's current show does not
have the same reluctance to mention brand names that his old show (TOH)
does. When I inquired about the appearance I found that Infiltrator not
only supplied the material, they also paid a fee to be allowed to make
reference to its use on Vila's show in their promotional materials. Not
only that, but the fee bought them the rights to mention Vila for only one
year. If they wanted to keep touting "As seen on Bob Vila's Home Again" in
newspaper or magazine ads or trade show displays, they had to re-up and pay
an additional fee.
Your example of broadcasters using different names to refer to racing events
reminds me of something annoying the the Hartford Courant used to do. When
I worked for what was then Radio 104, we used to put on an annual concert
called, naturally enough, "Radio 104 Fest." If they mentioned it at all,
the Courant would always call it the "104 Fest." For some reason they
couldn't bring themselves to call it by it's actual name.
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