IMHO, FWIW, etc.
Toyota Tacoma 4x2 (Timex on wheels. I gave up a BMW for my Tacoma, never
Old Stanleys (all of mine are much older then me, still going strong).
Lee Valley Bevel-edge Chisels (incredible bargain at 39 bucks for set of
Whiteside Router Bits (the best bits on the planet).
Freud Thin Kerf Blades (another bargain, especially when compared to pricey
Taunton Press (dedicated to excellence in woodworking publishing).
V-8 Juice (off topic, but still nectar of the gods).
New Record Planes (it's easier to raise a child then tune a new record
Scary Sharp (over-stated and over-rated).
Makita (essentially, low end tools with high prices).
Home Depot (low end products, low end advice).
Again, my opinions.