Some years ago, I decided to enter the custom built closet business.
In order to get known I did some advertising in the local shelter
magazine and signed up for a print ad in the phone directory. Early
on, I also rented a booth at a Home Improvement Show. In my booth I
set up a typical closet installation displaying what I could do in a
customers home. I gave out a myriad of flyers and business cards and
to my recollection did not get one lead for my effort. What I do
remember is that some guy came into my booth with a tape and measured
all the dimensions of the cabinets and told me he could build any of
this stuff himself. So much for intelectual property.