Anyone heard about the Outernet (geddit?)
I'm not joking or messing.
There was a guy on the news saying it's the High Street response to internet shopping.
I'm not sure i see how that would be any different to ordinary going shopping.
Sounds more like going to a central building to watch a GBFO telly.
Sounds also a bit like a shopping centre where there is only oone set of counter staff for all the companies. Brian
I think there is a bricks and mortar shopping model that might work. It would provide easy access to customer reviews. Detailed descriptions and specs. Competitive prices, but not necessarily quite as good as online. I think people would pay a little extra for the convenience of taking the goods with them, there and then.
I preferred the outernet but you can't get nuffin' these days....no tandy no maplin etc etc
It would be very handy to know that Arkwright's Stores has fork handles in stock, which can be picked up straightaway, rather than having to phone them where's it's just easier to take a trip out to pick them up from the sheds.
It remains to be seen whether shopkeepers will put the effort into cataloguing their stock in enough detail to the useful, though. (and whether they'll invest in stock control so you can trust the things are in stock and didn't sell out last month)
Theo
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