Just wondering ...
If you were doing some market research on a new product you were considering spending considerable amounts of money bringing to market (with considerable risk to the jobs of your workers if the launch went wrong) and you went out on the street and polled 33 people ...
If 16 people came back saying 'No' and 17 people said 'Yes', would still you go ahead with the product launch?
Specifically, would you consider that 'a unanimous vote in favour'?
Would you launch anyway thinking that poll in any way reflected a positive view of most of the population or would you go back, modify your product, re-poll and only risk a launch when there was a much greater demonstration of positive support (assuming you wanted your product to be a winner that is)?
Cheers, T i m