It has happened a few times, to the 49 inch LG set, but has not affected two other smaller, slightly more recent LG's in the house....
We are able to receive signals from three regional main transmitters. Yorkshire, the North/east, and Tyne/Tees. Yorkshire being the correct one and the strongest by far.
Sometimes, but twice this week - we switch the set on a morning, and a white panel appears at the lower half of the screen, wanting us to set up the location (transmitter). It only allows the choice of England, and North/east.
The only workaround is to go into settings, and let it do a full retune, which again allows the choice of the three main transmitters.
The settings, include a place to set up my home postcode, entering that, it finds the correct location anyway.