Fertilizing is more of a pasture than minefield, but one that's still loaded with things you don't want to step on.
I'm not pointing at Keith here, as this sort of info has been spread around for years by many (including me), but recommendations like "1/2-" or "1/4 strength" are of little value as fertilizers come in all sorts of strengths, and manufacturers have all sorts of different label recommendations, so it's almost as good as "feed adequately".
Plants have very specific nutritional needs, and they "focus", if you will, on nitrogen, with the balance of the minerals tailored to match the needs of the plant and to be in proportion to the nitrogen content.
One must also keep in mind that plants will grow to their maximum, genetically-determined potential if everything is perfect. Any cultural shortcoming - including feeding - and the plant will not grow as well as it can.
I'm sure each type of plant has different needs (and I am probably remembering my number wrong, but it still serves as a good example), but it is well-established in the trade that a poinsettia needs 1 gram of nitrogen to go from rooted cutting to maturity in that finite period starting in late summer for Christmas sales. For discussion sake, let's say it's a 20-week period, so the plants must be fed 50 milligrams per week of nitrogen for maximum growth rate. As their livelihoods depend on it, the commercial grower knows how much solution is held by the media they use, so based upon that, the pot size, and the watering frequency needed to keep the medium moist, they know what concentration of fertilizer to mix.
While I don't plan on being that specific in my orchid culture - my wide variety of plants and media would need a lot of variations anyway - it seems to me that it is far wiser to shoot for a specific nitrogen content and adjust the fertilizer concentration to meet that. Then, after you have gotten enough experience with that level, adjust it and see how your plants respond, and continue experimenting until you are satisfied. I use 125-150 ppm N from GreenCare Pure Water Formula at every watering (and the label has no "recommended" application level), as it is about the max the phrags can handle in my conditions. As another example, Dr. Yin-Tung Wang at Texas A&M found that 250 ppm N is near the best for phals in his greenhouses in Texas.
So now that I have vented "professorially" for the morning, let's look at the difference in approaches in practice:
Using Dyna-Gro "Grow" (7-9-5) and "Bloom" (3-12-6) formulations, the label recommendation calls for 1/2 teaspoon per gallon every time you water. That corresponds to roughly 46 and 20 ppm N, respectively. I would use 1.5- to 2 teaspoons per gallon of the "Grow" formula, and 6 or 7 teaspoons of "Bloom" to reach my preferred nitrogen target, but if I followed the "1/4 of label strength" formula, I'd be practically starving my plants at roughly 12 and 5 ppm N.
If I was using Mir-Acid (30-10-10, and I don't recommend it for orchids) with a teaspoon-per-gallon recommendation, I'd cut back to a third of a teaspoon per gallon to get 125 ppm N, and the 1/4 tsp/gal is mighty close at about 100.