I'll agree that at those lengths, the loss of the cable makes litle difference, but what I'm concerned with is the shielding of the cable.
Cable TV is a closed system.. it uses the same frequencies within the system that are also used by other users of the RF spectrum. Using inadequately shielded cables can lead to interference to the cable tv signal from outside sources, and more importantly, can lead to the cable tv system causing interference to the outside services, which can include public safety, broadcast media, cellphones, amateur radio, etc.
Bottom line: use high quality low-loss cables, preferably with double or quad shielding, and 95-100% shield coverage.