I don't know Dick's dealer or spa brand, but this is what I also was told by my dealer, Clearwater Pool and Spa in Rochester, New York, and I'm running a Beachcomber spa. I just leave my spa at 100F all the time, with the filter pump cycling 2x daily, and it's working fine, not costing me much for a couple of reasons: it's insulated on all five sides of the shell (plus the cover is pretty good), and the spa is located on the south side of the house, so it gets all available sun, helping to maintain the temperature. This spa is so good at retaining heat that I've even turned off the filter pump and seen only a 2 or 3 degree temperature drop over a week in above freezing temperatures. So keeping it at 100F really is easier on the machine and doesn't cost much for the convenience.