Here's another interesting story. Nov 8th 2007
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The Economist print edition
Haier, China's biggest maker of white goods, provides one example. As Donald Sull of London Business School tells it, Haier's repairmen found that rural customers used their washing machines to clean vegetables, as well as clothes. Its response was to widen the drainpipes that might clog with peels. India's pharmaceutical firms do not invent many drugs, but they do create new ways to deliver them: patches rather than injections, or pills taken once a day rather than twice.