Makes sense. The standard pear-shaped bulb was designed to hold a hot
filament wire and the shape helps to keep the temperature of the glass
fairly even at all points. Plus, it's easy to blow glass into that shape;
it's done at several thousand/minute in machines called ribbon machines.
There's an old movie showing them at work at:
But, LEDs are not hot filaments, so the bulb can be almost any shape that
works with a standard screw base and emits the light fairly uniformly.
Good for Philips for coming up with something new as well as familiar.
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