I'm of the firm belief Woodcraft is fully to blame as far as the
Jorgensen clamp sale incident. Many times when a retailer has a
special promotion they will tell you upfront about 'limited
quantities'. The better retailers will even state the amount of
inventory on hand. In addition they might disclaim the availability of
rainchecks. Woodcraft could have done some of the above. They could
also have backordered some or all of what they could not fulfill. I
can't help but think this promo was poorly planned or a clever ruse to
harvest email and home addresses. Yes, I was lucky enough to get my
order in and have the shipping confirmed, however I don't expect I'll
be doing any future business with them.
What incident? Someone didn't act quickly enough in a special
circumstance to get what they wanted? Is Woodcraft (or any other
retailer) under some requirement to stock all the inventory that
everyone could possibly want?
Please. Is there a woodworker on the planet who didn't see the frenzy
at the two other large retailers before Woodcraft did theirs? Is there
a woodworker on the planet who wasn't aware of the Jorgensen promotion
fully two months before Woodcraft's sale? Besides that, knowing that
quantities are limited falls in the same "Useless Information"
category described below.
And that would help the would-be buyer how? Presumably he has no idea
of how many other people are buying and in what quantity. Under the
category "Useless Information" I would have to rank that pretty high.
Correct me if I'm wrong, but I don't believe the default value of
"rainchecks" is YES anywhere. Sure, retailers MAY issue them, but they
are not required to nor are they required to advertise that they do or
do not issue them.
Shoulda, woulda, coulda. If wishes were horses, beggars would ride.
Obviously there are some woodworkers on the planet who don't
understand business, who aren't aware of Jorgensen's promotion, and
who aren't familiar with who orders what, how much, and when. The
vendors had to place their order for the specially priced Jorgies in
the Spring. The production run for that price point was limited
(apparently to several hundred thousand), thus no back orders could be
made at that price.
Well, Jorgensen did the promo, so how can Woodcraft be blamed (if
blame is the word) for that.
Were they acting alone or was there another harvester on the grassy
Then what's your beef?
I imagine Woodcraft will be relieved they don't have to put up with a
whiny customer who successfully takes advantage of a limited time
special offer and is so pissed off at his success that he won't be
shopping there anymore.
Master Woodbutcher and seasoned termite
Shamelessly whoring my website since 1999
Been watching reruns of Indy again, have we?
(Pass me the Kate Capshaw, please.)
Have you read the new book "What Would Machiavelli Do?"
http://diversify.com Dynamic, Interactive Websites!
What incident? Selling out of a much sought after product that was less
than half priced?
Yeah they normally tell you 1 or 2 at this special price. Seldom do thay
say that they only have 2000 to sell.
In addition they might disclaim the availability of rainchecks. Woodcraft
could have done some of the above.
IIRC they indicated WHILE quantities last.
Amazon and Woodworker Source had the same sale with the same results.
Most likely they were able to purchace or only purchased these clamps at a
one time price reduction that they passed on to the customers which they
probably did not have to do.
That sounds pathetic. You buy a good product at dirt cheap prices and get
the product but are not going to buy from them again because they ran out
and some people did not get any clamps. So you let the regular customers
pay the higher prices and you complain???
The issue for me was not that they sold out or didn't issue rainchecks
etc... At issue is the fact that they confirmed a sale and then
backed out. I was confirmed for 12 clamps and am actually getting 8.
Where Woodcraft failed was in estimating the response this would
create and properly adjusting their internet systems accordingly. It
sure appears they didn't have enough computing power to keep up
managing their inventory vs. sales. IMO, they should acknowledge
this and fulfill those that received confirmations from them.
This is precisely why I was pissed off. I had an order confirmation
number in hand, and therefore skipped a chance to visit the local
Woodcraft the following morning. Then I got an email "shipping
notification" -- no shit: that's what it said -- that gave *zero* as the
number of clamps being shipped.
That's no way to run a railroad. Unless your aim is to reduce
ridership. (And I think I'll drive, next time.)
A numeral would be more efficient than spelling out "ONE" in an email
addy, don't you think?
This of course brings up a good point. If every major retailer has this
sale, all those who refuse to do business with woodcraft will, of course, be
refusing to do business with any of these retailers. I guess they will
limit their shopping to Rockler, since they apparently do not carry Cabinet
Masters. I guess they could also become hard and fast Harbor Freight
... and somehow Woodcraft did not learn from others' experience
The problem here for Woodcraft is that it doesn't matter *why*
customers are PO'd at them, the only thing that matters is that the
customers are PO'd. Were a sufficient number of woodworkers irked
enough to significantly affect future Woodcraft sales? Only time will
tell. There are certainly sufficient alternate suppliers such as
Woodworker's Supply, Belews, Grizzly, etc. that there are choices that
offer value for the money. To paraphrase a trite term, "the customer
may not always be right, but they are the customer." Woodcraft could
certainly have taken advantage of knowledge gained by other retailers'
results with this sale; their promotions were advertised and although
the "while supplies last" disclaimer may have been present, I don't
think most Woodcraft customers expected that they would be dealing with
a "Who" concert sellout type of phenomenon.
No, I didn't get shut out, and no, I don't have any of these clamps
ordered, I think that it might be somewhat unrealistic for some of the
expectations that were expressed in these threads, but I also think
Woodcraft screwed up royally as well, especially since they had the
benefit of other retailers' experiences in this regard.
According to the Marketing Manager from American Clamp, each of the
vendors who were going to commit to the promotion had to place their
orders in the Spring. Thus no retailer, including those yet to have a
sale (if any, now), had an opportunity to go back and order more based
on the previous sellers' experience.
Nor did Woodcraft.
See above. They may have had the benefit, but they didn't have the
opportunity. I don't think you could be any more wrong.
Master Woodbutcher and seasoned termite
Shamelessly whoring my website since 1999
That may be true, but they did have the opportunity to see how the
sale was received and perhaps revise their approach to minimize
But Woodcraft saw what happened to the other retailers whose sales
occurred before Woodcraft's own sale. To blindly continue with plans as
formulated smacks of a rigid, non-adaptable corporation.
What do you mean they didn't have the opportunity? Their sale
occurred after the other sales, they saw the demand. Did they have the
opportunity to buy more supply? No. Does that mean they had no other
alternative other than to march blindly on with their advertising
campaign and prominent "Huge Jorgensen Sale" banner on their web page?
Absolutely. Plans give a direction and purpose to corporate efforts,
blindly following the plan after new information is available is a
recipe for disaster.
Frankly, it doesn't matter whether I'm wrong or not, you can portray
Woodcraft as a victim of circumstance -- if customers stay away, it
doesn't help them. Maybe this is all a tempest in a teapot and WC
didn't hurt their overall rating in most customers' eyes. If so, then
no big deal. The problem is that it doesn't take too many irate
customers to significantly affect market share. I'm merely pointing out
that Woodcraft did have options and opportunities to learn from others'
and chose not to.
Does that lessen the fact that those people are thoroughly pissed at WCS?
Whoever was at fault, they are placing the blame, getting angry, and some will
stay angry for a long time.
Angry customer=lost sales, regardless of reason for the anger.
"Middle age is when your age starts to show around your middle."
: Leon responds:
: >> Plans give a direction and purpose to corporate efforts,
: >> blindly following the plan after new information is available is a
: >> recipe for disaster.
: >And yet, what exactly was the disaster? Was it the highly successful sale
: >and a LOT of happy customers? Or is it a disaster because a lot of people
: >cannot comprehend "Limited to quantity on hand"?
: Does that lessen the fact that those people are thoroughly pissed at WCS?
: Whoever was at fault, they are placing the blame, getting angry, and some will
: stay angry for a long time.
: Angry customer=lost sales, regardless of reason for the anger.
: Charlie Self
: "Middle age is when your age starts to show around your middle."
: Bob Hope
That's assuming they actually bought something from woodcraft in the first place.
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