Well, what can I do?
I still stand by my original statement as it was intended. Any reviewer who judges the quality of a machine (like a table saw) based on its factory ("out of the box") alignment (like fence and blade alignment) is demonstrating his ignorance and doing a great disservice to his readers and the company that produced that machine. I say this because I believe that it's rare for machinery to retain its original factory alignment during the shipping process. I do not believe that it's valid to judge the quality of workmanship for a machine until it is properly assembled and accurately aligned.
It's Frank's choice to misinterpret this statement as "insulting and misleading". He has decided to believe that it was meant as a "misleading and despicable" "lie" designed to "take in the mostly uninformed". He insists that it is a derogatory statement aimed at machinery manufacturers (his, in particular). And, he continues to do this after having been corrected multiple times both publicly and privately. His eagerness to take offense where none was intended (or even remotely inferred) and refusal to acknowledge correction leads me to believe that his professed concern for my business is very disingenuous.
In my defense, and to characterize just how ludicrous Frank's misinterpretation is, I would ask people to recall the number of times I've suggested the use a dial indicator on a stick rather than purchase one of my products if only blade and fence alignment is needed. I have even acknowledged the validity of traditional "feel the rub" alignment techniques (with the caveat that I find them to be tedious and time consuming). My products are designed to do much more than that and are a big overkill (i.e. waste of money) for such a limited application. If you're not going to tilt your blade, cut miters, change jointer knives, setup a miter saw, drill press, shaper, band saw, etc. then don't get a TS-Aligner. Not only have I said this many times in the newsgroup, but it's on my web site too.
I have never intentionally misled anybody in the newsgroup or shared information that I did not believe to be true and accurate. There have been occasions where I have been mistaken. But, when corrected I have always acknowledged the truth and offered sincere public apologies when appropriate. I know for a fact that I have successfully helped many people in the group without selling them anything. I have done my best to adhere to the Usenet guidelines for commercial activity in newsgroups (which specifically mentions the use of a web site link in the signature).
There are individuals in the group who feel compelled to denigrate those who want to develop their machinery skills and make the most of their investment. They are quick to follow up messages with their derogatory comments and imagined insults characterizing me and anybody who would listen to me as something less than a real woodworker (e.g.: "wood machinist", etc.). When that doesn't work, then they start trying to embarrass me directly with references to the "Bennett wars" and other such nonsense. When all else fails they often flaunt their ignorance as a virtue. Somehow, they can never bring themselves to see things from a different perspective and allow people to pursue their own interests in peace. And, they can never admit when they've gone too far. Well, there's only so much stupidity I can take. The morons win. "Just make sawdust!"
One last thing: On the topic of "market research studies"...we've all heard about the market research that led Detroit auto makers to ignore foreign competition and keep making big ugly cars in the '70s. And, we've all heard how market research studies said that "New Coke" would be a big hit. Well, when I get together with my old friends from a previous job, we laugh over multitudes of similar stories that have never seen the light of day. I think I can share one that will make a point:
It seems that the Marketing folks did a study that led them to believe that a particular product would sell like hotcakes if there was a version with black "skins" (that's what they call the outside plastic covers). So, they asked me to run the numbers and report the impact to warranty cost as a percentage of revenue. Well, the new parts would need to be stocked in every distribution center, every repair center, and every dealer repair depot worldwide - a huge inventory. And, all the service manuals would need to be updated to reflect the new part numbers. Technicians, warehouse personnel, and call center agents would all need to be trained. Allowances would need to be made for the exchange of parts when the wrong color was ordered. And, there would be the increase in call center traffic from people who don't get all the updates and need help getting the right parts.
The increase in warranty cost was big enough to shut down the whole idea. In response, a new market research study concluded that the black skins would be so popular that people would be willing to pay extra for the product - so much extra that the increased warranty costs were completely offset. So, with management's blessing the project went ahead.
Separate tooling was made (it's tough to flush out a mold after running black resin), repair part inventories were stocked, personnel were trained, manuals were updated, notices went out, etc. The new black skin version was finally introduced and nothing happened. For a product that was projected to sell about 75 million units, the black skin version ended up selling between 30-40 thousand units. There were more spares in the worldwide repair parts inventory than units in customer hands.
Next thing I know, I'm sitting in yet another Marketing presentation where the project is being lauded as a big success. Awards were being given out and people were saying that they should do it again. The moral of this story is: there is no task that cannot be justified, or idea that cannot be proven with a Market Research Study. It's the best evidence that money can buy!
Thanks, Ed Bennett snipped-for-privacy@ts-aligner.com
formatting link
of the TS-Aligner