Apparently I missed the conversion from offering folks
advice to charging people for advice on older articles
that have appeared in past issues.
I assume that trend will continue for many other web
sites offering "free advice".
Taunton and BHG(Wood magazine) appear to both charge for
articles that were "free".
I realize that everybody needs to make a buck but I
think a better approach would have been to leave the
existing articles free and offer another page with
I would disagree - who would you consider is a better audience than us? Get
all us wood-dorkers all riled up, point 'em in the right direction and
before ya know it, FWW is caving in......
Won't happen but hey, it's the thought that counts....
I'm not "riled up" about it. If I have a beef with a company that needs
addressing, I pick up the phone and discuss my concerns with the proper
individual. If all I have is a general "bitch" like we all have about
HD, then I might "rant" about the problem here, because there's no
percentage in expecting HD to listen to the same old complaints that
they've heard for years from numerous customers. I'm not sure that all
public complainants really WANT the offending company to change it's
ways. If they did, wouldn't they call the company and discuss it calmly
and intelligently? Works for me! I'm not much for lynch mob mentality,
Remember when we had to buy article reprints, because there wasn't a WWW?
Somewhere along the line people starting assuming that information on
the web should be free.
* Servers aren't free.
* High-speed data feeds aren't free.
* Web designers expect a salary.
* People to maintain the servers and transport expect a salary.
You can sell ad space, can charge for access, or a little of both, as a
for-profit business, someone has to cover costs.
There is an incredible amount of free information on the WWW as it should
be. Commercial enterprises though, have no obligation to give away
information that they are in the business of selling. Consumer Reports and
Cook's Illustrated don't give it away.
Looking to move to a new city? There are all sorts of information on the
town of your desires and that is a good thing. Most appliance manufacturers
make information available for installation, owner's manuals, comparisons of
models. You can view the new car in your choice of colors.
Unless, like the print magazine, it is advertising supported, I don't see
where any commercial enterprise has an obligation to give stuff away.
Just my opinion.
Having been in the "business" of computers for
a little over 30 years I understand those costs
more than you can imagine.
The "web" as a viable commercial market remains a
mystery for most who are trying. While many companies
are having great success with retail sites, others
B a r r y wrote:
You left out that the people who produce the information like to get
paid for it as well. Welcome to the "entitlement generation" who think
everything of value should be free (to them) and that some nebulous
entity (the corporate "they") should pay for it.
Information costs money. Full Stop.
"We need to make a sacrifice to the gods, find me a young virgin... oh, and
bring something to kill"
I kind of like Discover magazine's setup- subscribers to the magazine
can enter the information from their mailing label, and that entitles
you to access all the articles on the site. Might work for FWW, might
not, but it works for me- and it's an incentive to get the
subscription rather than nabbing things peicemeal.
But where is Tauton looking to get it revenue from? I suspect the
revenue from books, videos and CD is what they are looking for from
subscribers not page reprints.
Will charging for page reprints keep one from buying a book on the same
Not sure...time will tell. I am in the software business and
understand e-commerce pretty well. I suspect this is an experiment
based on the model created by other publications. They will know
pretty soon via their Web stats and revenues if it is working or not.
I'd be interested to know their "abandon rate" for the Web site and
How does any business come up with a price for what they sell? Some
combination of cost analysis, market research, and sheer guesswork.
For downloading a PDF of an article, the incremental costs are essentially
zero. You charge what you think the market will bear and adjust up or down
as experience dictates.
I might guess that the articles are aimed at people who aren't likely to
subscribe, but would like access to a small number of articles. The buyer
doesn't have to purchase a copy at the newsstand (USD7.99) and FWW gets
$3.50, most of which goes right to the bottom line.
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