Me too. I use Old Dad's wipe-on polyurethane, thinned just a bit.
| I usually prefer shellac or an oil/varnish mix
I'm still working getting good results with shellac, but I also use varnishes when I'm in the mood. I've never tried an oil/varnish mix, but now I'm intrigued. I've used Resistovar with good results, but you can only get it in bulk so unless you're a professional it's best to go in with like ten people on an order.
The local unfinished furniture guys recommend putting on Old Dad's with a foam brush, but I've never had pleasing results with anything I've put on with a foam brush. Foam brushes, I'm convinced, are tools of the devil. But I get good results wiping it on with cotton rags.
The people who try to wave me off of polyurethane have typically been the advocates of rubbing out film finishes, and poly doesn't rub as well as a varnish. I think a lot of backlash against polyurethane comes from the truly atrocious formulations commonly available that muck up everything they touch. I tried a lot of formulas before I settled on Old Dad's, and I'm sure there are even better formulas out there.