Buggered my 22mm flat bit the other day, drilling holes for deck lights & hit a coach bolt. Trust me, flat bits won't drill through coach bolts :-)
Ordering some stuff from TS, I noticed these (link from Axminster has better detail)
Only drawback is that when drilling a blind hole you have to reverse it out like an auger.
Claimed to last three times longer than a standard bit - if it does I'll be happy with the extra cost.