At least footings. As long as you've done that much, hollowing out the middle makes cheap space.
Right. Clay isn't even difficult to dig by hand. Add some rocks (aggregate) it gets a lot harder but nothing a backhoe or front loader won't cut through.
A TeeVee reporter? Say it ain't so!
Where my AL house is, they're almost as rare as hen's teeth (I saw one). My GA house is only about 70mi NE of there but basements are far more common, though certainly not ubiquitous. The difference is the terrain. Same soil but AL is somewhat flatter. GA is slightly more rolling so there are more slopes that require walls anyway. As long as you're building walls to support one end of the house, might just as well hog out a little dirt and make a basement. Generally, if the ground is sloping down, away from the street they add a basement, if it's sloping down towards the street they put in a nasty driveway. ;-) Builders try to optimize subdivisions for the former.