To me it's unethical and I wouldn't do it if it were my business, but it's
pretty simple, if what they do bothers you go somewhere else. That's
freedom. They have the freedom to tick customers off, you have the freedom
as a consumer to shop somewhere that doesn't. It works. It's when you try
to legislate ethical business practice because someone has their verson of
what is ethical, that it all gets screwed up because theirs and yours may be
different. Patronize those businesses that you want to patronize because
they have the product, price, support, customer service that fits you.
Somebody may pay more for better customer service, the next consumer may be
self sufficient and wants the best price.
Here's the reply I received from Bill Kearney, VP Store Operations of
Thank you for taking the time to e-mail us regarding the BOSCH 4412 miter
saw. I assure you we are not intentionally trying
to take advantage of, or mislead any of our customers with our flyers. We
do make price adjustments through the course of
the year and it appears as though we increased the price without verifying
the market price. Then our advertising department
turned around and featured the saw as an off priced piece at the exact same
price as it was before the event ran. To make
matters even worse, the same offer is in the next flyer which is already
printed ready to mail on Nov 20th. With this particular
saw we did not do our homework, or properly present it as a true value to
our customers. I apologize for the way the saw is
portrayed. We are not in the habit of, and have no intentions of
increasing prices just to have the ability to be "on sale". I
have made the adjustment to the everyday market price on the saw at $699 and
we will make a genuine effort not to have this
kind of a thing happen again.
I value your business and appreciate your communication. Good luck with
your new house, I'm sure your 20' x 60' space will
make one great "dream workshop"!
Bill Kearney, VP Store Operations
Tool margins on something like this are often pretty small. I remember once,
maybe 10 years ago I worked in a medium sized hardware/lumberyard chain before
HD came in and took over. We mostly sold tools to home builders, at a pretty
low volume. The employees could buy anything in the store at cost+10%.
Typically, buying a nail gun or whatever, the discount would be just enough to
pay the tax... our markup on one item I remember in particular, a Skil 77 worm
drive saw, was $7. We had to get them by the pallet in order to get quantity
discount, and it took us all summer to move that pallet. The only way to beat
it would be to get more aggressive pricing, buying 100 train car loads instead
of one pallet, the way WalMart and HD do. (It also depends on how many middle
men are marking up the price... they typically deal directly with the factory
and are their own distributor of the product.)
I think that was a great reply, he recognized what you stated and is
changing things in accordance with that. Kinda strikes me as another
Robin in that he's doing his best to provide both for us and his
company, I'd never ask for more than that. Looks like a good company to
purchase from to me. Thanks for posting this.
An unkind remark is like a killing frost. No matter how much it warms
up later, the damage remains.
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