Ed Bennett wrote:
| Every year I post a special offer here on rec.woodworking to show my
| appreciation for all your help and support. This year is no
I've noticed. I haven't bought, but I've noticed - and appreciated
your willingness to offer people a break on what I understand to be a
| Buy a Genuine TS-Aligner product and related accessories from any
| valid woodworking tools and equipment dealer between September 1,
| 2007 and December 31, 2007 and receive a 10% factory direct rebate.
| Any dealer will do, even if they have never sold TS-Aligner products
| before. Just have your favorite dealer give me a call or send me
| email. I'll provide them with everything they need to facilitate
| your purchase.
If I decide I'm going to buy a tool, it's because I've decided that I
have a current (and nearly always, also a future) need and the tool in
question meets or exceeds my needs. I don't want to be a participant
in a sales and marketing process - I just want the tool so I can put
it to work.
Like many others, I don't trust rebate offers. At this stage of the
game I've come to believe that rebates provide the offerer with
(another) opportunity to clutter my mailboxes with wastepaper and spam
and to sell contact info to others, and I won't even consider putting
first class postage on an envelope and going to Kinko's to make a copy
of my receipt unless the rebate is large compared to the dollar and
time cost involved.
Having said that, I'll follow on with the info that large rebates (the
kind I just said might prompt me to take action) set off my internal
alarms that a product is normally grossly overpriced to begin with,
and that I need to be wary of the manufacturer/vendor involved.
Worse for you, if I decide I need your product at a time when it's not
on sale, I'm likely to feel resentful because I know I'm paying 11+%
more than if it were discounted 10%. I realize that this isn't
completely rational - but that doesn't change the fact that I'm not
feeling good about either you or your product, even though I've never
met you or tried your product.
DeSoto, Iowa USA