When things are going well Madison Avenue pushes soft luxurious - expensive things. When things go south they go for strong, tough - and reliable.
There's a TV ad going out here - with cartoon bears - the message "Widgets (or whatever the product's called) - Strong AND Tough!"
The product - "bathroom tissues" (read toilet paper).
I never understood the need for "scented" - a box of kitchen matches left in the bathroom works pefectly well.
But when I think of toilet paper - "tough" and "strong" sort of creeps me out. Thankfully, they didn't inlcude a products comparison in graphic terms.
I think the Economic Crisis may be worse than we've been lead to believe.
charlie b
ps Thank You George!