I had a friend who worked for a painting contractor one summer. He did strictly high end work. They took their time and did a good job. He only used experienced, competent painters.
The bidding process was unique. All the other painters were trying to beat each others bid. He would often go in and bid anywhere from 50% more to as much as double or triple what others bid. The folks who hired him figured if they paid more, they would get a better job. And if quality was a consideration, the higher price was justified.
He worked full time making bids while his crews did the painting. He took extra time to make the bids. He presented the bid in a fancy cover with photographs and a detailed description of what he would do and offered a gaurantee. He spent some time with the prospective customer to make them feel special.
All for top dollar. He closed at least a quarter of all bids. And in some neighborhoods, he closed up to half of the bids. And all of them were far higher than the competition.
So bidding a high number may be very appropriate in some cases. This guy made a carrer of it.