With tools these days you are likely to get less than you could with brand loyalty. What you need to do is decide on the tool and what features it needs and how much you are willing to spend. Then look at individual tools that fit your criteria for what is well made. I hapen to think DeWalt is overpriced tor what you get, a few years back Milwaukee was bought by somebody and I don't know of their current quality, Bosch, Makita and hitachi are generally good but may not be the best value for the money. As for Craftsman, they built really good tools for a while and had a good reputation. Then for a coulpe of decades starting late 70's or early 80's they started cutting costs and the quality went down. Recently they started building a "professional" line (don't remember if they call it professional or contractor or what) that is well built. They are not the only company today with a "homeowner/hobbiest" line and a "professional/contractor" line. The hobbiest lines are suitable for occasional use but that is a few times a year. There are some lesser known brands like Jet and Grizzly that sometimes give decent quality without the brand name cost. So to sum up, don't worry so much about brand and learning what to look for in a well built tool and then hunt for those.
ron