Commercial users can be charged extra for low power factor and badly balanced 3-phase loads. When I worked for GEC Computers in the 1980's our computer room supply was charged at some favourable rate because it was a pretty constant load (around 2MW IIRC), but it was charged as though all phases were drawing the same load as the highest phase, so you wanted the load well balanced. The computers were all single phase, so it was important to distribute them carefully between phases.
Domestic users in UK have to be charged based on energy used, and can't be charged for low power factor or unbalanced 3-phase loads.