As some one mentioned the counties with the highest priority on recycling are those using landfill. Cumbria is very proud of it's very high recycling rate. The real reason is so they can avoid paying rather a lot (millions) in landfill taxes... They don't hide that fact but neither do they shout about it prefering to have some green waffle.
My biggest gripe is the fact the recycling centers vary in what they can and can't take. Most take bottles, tins, paper (bit silly the kerbside box takes those) and card, many are now taking hard plastic, some plastic bags but very few take cartons.