Yes.
It's not an exact science - don't worry too much! Just imagine the rectangular 2-storey space you would have if you removed the staircase, and regard that as one 'room'. Then treat what's left of the ground floor hall as another 'room' and what's left of the first floor landing as a third room - and add all 3 heat losses together.
I don't remember anything like that when I bought from them - but mine was only a single-panel finned rad. Can you give an example of what you mean by pointing to a particular page on their site?
It stretched my credulity a little!