OT Handyman Advertising

Feb 17, 2006 65 Replies

I've yet to see a B&W inkjet print out that isn't fuzzy round the edges.

Hum, depends on what "corporate clothing" actually is. IIRC The Medway Handyman is ex sales/marketing, it could mean a full set of matching suit (jacket/shirt/tie/trousers) a monogramed and logo'd boiler suit, with logo'd T shirt under to gether with logo'd fleece and logo'd water proof coat/leggings, or it could just be a T shirt with logo and maybe a fleece. Presentable (ie not covered in paint and muck), smart T shirt with a logo would be fine in my book, some evidence of work OK but not much.

OK I woz tinking of de content not de grammer. B-)

There will be a massive difference in *cost* between inkjet and laser.

For a leaflet drop offset-litho is really the only viable method as thousands will be required. They do not have to be black ink on white paper, of course. Coloured paper costs little or no more, and a colour change fee on a press usually isn't too expensive.

I assumed "corporate clothing" as a logo on the boilersuit :-)

Worth remembering that almost anything with a logo on it counts as advertising and is tax-deductable. Get the whole family into logo'd sweatshirts at the weekends and walk round the supermarket advertising yourself.

Owain

Hmmm! Actually its a dark blue combi suit

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with an embroidered logo on left chest, with a pale blue polo under, embroidered logo on right sleeve.

Presentable, professional looking, good pockets, knee pad holders and most important - not builders bottom.

I plan to grubby them up slightly to remove that brand new look!

Excellent advice and the way I plan to do business. However I have to eat during the next 6 months :-)

Looking at that. You anly pay for what you get, rather than the promises made by advertisers.

Now that is an outstandingly good idea. Thanks!

Yes; signmaking is listed (but a dead link) on the HMP Enterprises website

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Indeed. And I assume that you all know if you use

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(as distinct from google.com) you can specify "pages from the UK only"? Doesn't always work[1], but it's not a bad filter.

Douglas de Lacey [1] I mean, doesn't exclude all non-UK sites, not that the program fails!

Just as long as you don't say "We're doing a job down the road and I noticed your roof/gutters/fence/$ITEMS need some attention, and as I have this bit of hardcore/tarmac/slates left over from my last job ..." :-)

Douglas de Lacey

When they were building a new section of the M20 near us we had a spate of pikeys all claiming they had "some tarmac left over from a job on the motorway", no wonder it went over budget :-)

maps.google.co.uk is not the normal search engine - it's an online map.

And it _usually_ only returns results from the UK. However. Search for 'selkirk'.

(and then look at the satellite view - wacky.)

Inkjet ink can be nearly free - depending on the sort of inkjet and ink.

Could be especially effective if you make the leaflets "we are currently working in your area"; do the leaflet drop just before or after you start work on the job, then leave either a signboard or your logo-ed(?) van displayed prominently outside. Hopefully gives prospective punters the opportunity to suss which of their neighbours has employed you, to give them the chance of tapping them for an unofficial reference on you, and/or collaring you in person while you're on the spot.

David

Hi Ian. What sort of inkjets can use what sort of nearly free ink? I'm going laser now but have some people that would like to print inkjet for less.

NT

Any that can use refilled inks. The stock inks for cheap inkjets can run up to a thousand quid a litre. Refils for around 10. I don't have specific recommendations. Google 'inkjet refil', and I belive you should find at least a hundred billion suppliers.

Someone still has to keep filling the printer with paper (and emptying the output tray) every few dozen copies though.

Owain

Sorry, I was simply adding to your comment, not contradicting it.

Indeed. What are they? (And where is Selkirk in that locality?:)

Douglas de Lacey

True - but for 1/4 A4, a tray capacity of 100 will get you 800 leaflets per. It's hardly taxing to do it at night, and drop in a hundred more sheets every time it beeps, while watching TV.

Selkirk is in teh middle - unsurprisingly. :) Zoom way in, and you can see the rigid grid of houses.

The circles are central pivoit irrigation - obviously for them equipment to go all the way to the corners of fields is more expensive than land.

right, thanks - I was thinking you meant something cheaper for some reason. I had rumours of fountain pen ink at the back of my mind. What I dont like about inkjets is they hold enough ink for 3 sheets, you can only put 20 or so sheets in a time, and 1/3 the time they dont feed right.

NT

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