I understand that there are only a handful of manufacturers of LCD panels and there are probably some "processors" that are better than others. I don't want to make a purchase decision based on the name on the TV as I don't believe it tells a full story as a lot a re-branding and badge engineering goes on.
If I am shopping for a 37" TV then what should I be objectively looking for (and avoiding to be a little bit future proof)? I guess LED illumination and a good contrast ratio are good for starters - but any technology that offers a real advantage that I may find in looking at the specs?
Anyone geeky enough to table some ideas?
(I am old enough to remember the days of a British TV industry - when many makers would all use the same chassis design and tube)