So my neighbor is cleaning out his garage, and ahm Mr. Popularity in my
neighborhood now, with my long-bed pickup truck.
So he's giving me all kinds of stuff, barbell weights (chrome plated!),
beach chairs for my shop, tools, among them, a near-new Rotozip.
By no means an RCM-type shop guy, even he dismissed it as junk, and indeed
he was correct.
But what *inneresting junk it is*
Perhaps under the subtitle, Shoving it in so artfully you don't even feel
It comes in a big-assed injection-molded case, so poorly designed--despite
its apparent sophistication--that after quite a time of tryna figger out
just how to get all the parts to fit in this big-assed case, I found a more
suitably sized and infinitely more practical and useful shoebox, dumped the
'zip and parts in, and was amazed at the shrinkage in sheer packaging
The volume of the rotozip case calc'd out to 1,824 cubic inches.
What makes that significant is that a full *cubic foot*
is a mere 1,728 cu
What makes this even more striking is that a 5 gal bucket of joint compound,
paint, etc. is only 1,155 cubic inches.
So a cubic foot is no small volume.
The box I wound up putting the whole of the Rotozip kit in was 250 cu in,
and could have easily fit in a better-proportioned 200 cu. in.
1800 divided by 200 is 9.
Thus, the inflated the volume of this product by a factor of 9.
Which is about the same factor by which the infomercial peeple inflated its
This inflated-volume technique is widespread in Costco, Sears, Sam'sClub,
HD, etc, where "509 piece kits" of whatever super tool is at hand, when all
dumped in a paper bag, fit into a very small paper bag indeed.
Yet the display is enormous, for artfully good reason.
And which, even for a perenially PV'd cynic and semi-experienced shop rat as
myself, are enticing and at times near-intoxicating.
I was more struck by some of the brilliant engineering that goes into this
stuff, and into many near-useless consumer products, spanning the spectrum
of consumption. I'm amazed by some perfume bottles.
I wish I had the skill, talent, insight, and training to be able to
manufacture on this level.
And yet, not only is brilliant engineering thrown down the toilet on
uselessness, it also shoots itself in the foot with fatal flaws.
Which is really sort of ingenious as well, because these flaws are
The product is near-useless, and 1 in one million will be used to the extent
where these flaws will actually manifest.
And, under real/normal usage, they are *guarownteeed*
This thing, and various parts thereof, is *guarownteeed*
to break, or break
I was also struck by the sheer complexity of this item and all its klugey
I got a near-$80,000 near-8,000 lb VMC in my garage (cnc milling machine),
with four *very*
thick looseleaf binders jammed with documentation, which
took considerable effort to sufficiently digest so's I could actually use
I can tell you right now, having toyed with all crap in the rotozip kit, and
having thumbed through all the disconnected and discombobulated paperwork in
this rotozip kit, that it would take a *significant fraction of the
time/energy/effort* it took me to get that goddamm VMC going (not counting
the ordeal of pert-near burning it down), to get this rotozip going.
A extraordinarily disproportionate fraction.
For a product--an oversized Dremel--whose sole purpose in this universe was
to thin out our wallets.
Considerable CorPirate board-room discussion went into this hustle, as well
as all the other Informercial Hustles out there.
The only use I see for this over-hyped crap is as a grinder heftier than a
Dremel, but not as hefty as a true die grinder.
Yeah, I imagine some hobbyist might be able to do sumpn with it, altho I
can't really imagine what.
But here's the fundamental problem with all this ill-designed over-hyped
When all the infomercial-ed choreography and contrived scenarios are over
and done with, you are left with a ""tool"" that pretty much dictates to YOU
what you can do with it, and how you can do it. It in fact dictates your
whole goddamm *strategy*
You are, imo, hamstrung with all its fragile peculiarities.
IOW, you must adapt to the oddities of a supposed do-it-all tool, which will
maybe indeed do it all, if you are adept at standing on your ears.
Visavis a tool that can *realistically*
adapt to what you want it do.
Like a goddamm drill.
Or even the crappiest jig/sabre saw.
Another piece of Merkin Sleight-of-Hand Marketing, but another reason to
love this country.
All epitomized by the 9:1 inflation of its packaging volume.
The absolute apex of the Fleecing of Merka (short of the 100's of $$Billions
that Bush/Cheney's Halliburton is raking in from Iraq) is Tony Little's
fantasy fitness products, and Michael Thurmond's BluePrinting Yer body shit.
Goodgawd.... but another post.
Mr. P.V.'d (formerly Droll Troll), Yonkers, NY
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