My parents recently spent a night at a hotel that had Sleep Number beds.
They kind of liked the bed, so my dad went online to do a little research.
He learned that besides the mattresses, they also sell a Sleep Number
Bed Modular Base. There was a link to "Learn More".
One of the things he learned is that the Modular Base is:
"Made in the USA of durable, long-lasting material"
First of all, isn't "long lasting" basically the definition of "durable"?
Second, "material"? Really? It's made of "material"?
If they went through to trouble to be that vague, you have to feel that
there is something they don't want you to know.
On Sunday, April 14, 2013 1:43:02 PM UTC-7, DerbyDad03 wrote:
If it’s made (constructed) in the USA does that mean that the material (p
arts) are also made in the USA?
It seems to me that you could have an engine of a car and the rest of the c
ar made in another country but just because the engine is installed in the
USA the car would technically be made in the USA.
On 4/14/2013 2:12 PM, email@example.com wrote:
made in another country but just because the engine is installed in the USA the
car would technically be made in the USA.
If you expect ANYTHING you buy to be composed of components
manufactured entirely in the USA,
you'd better just quit buying stuff.
Beds are high margin items, because you buy two during your entire lifetime.
Sleep number has to be the highest margin bed product on the planet.
But, you're missing the point.
How do your parents like the PERFORMANCE of the product and are they
willing to pay what's required to get it?
As I recall, the warranty is long.
I looked at 'em. Initial reaction was good. Price was the killer.
Since you used the words "your parents" I assume you are addressing me,
the OP, even though you responded to Mike's post.
If that's the case, I'm not missing any point. My point was the vague
wording used to the describe the base - not the mattress.
The mattress is really the only thing where the "performance" would be
the issue since you don't have to buy the base from Sleep Number. Any
platform base will do, even a homemade one.
My point was only that the description of the base ("Made...of durable,
long lasting material") is extremely vague and makes you wonder why they
aren't more specific.
I understand your point and have wondered the same.
When I buy something I generally like to know as much as possible about it.
However, there are limitations; for example, when buying a car there are
usually detailed specs about it...engine, powertrain, etc. My car expertise
doesn't go much beyond "horsepower" and "manual/automatic" so most of the
detail is wasted on me. I think that is true of most people but not about
the same things.
In the bed frame example, how many people would understand the difference if
the manufacture had added "hardwood" as a modifier? How about "white oak"?
Or "longleaf Southern yellow pine"? To us, that would be useful information
but to most it would not..."durable" they understand; "long lasting" they
understand. IOW, simplicity and redundancy in puffery vs detail :)
I'm sure you're much more likely to evaluate a detailed set of audio specs.
As you say, it's there for the people it means something to, and that
The puffery has to be vague because if it's specific it constitutes a legal
offering. If you buy special gold-plated DVD-Rs for archival recordings you
have a right to expect them to actually be gold-plated. If you buy a car
with a 2L displacement, it should measure out that way. But if you buy the
world's most famous hamburger, you can pretty much be assured that's NOT
what you're getting.
Since there are so many unemployed, recently graduated lawyers roaming the
countryside, vendors have to be careful not to promise something they can't
deliver. The major exception seems to be the outright fraudsters running
late night infomercials.
Most puffery relies on exactly the kinds of vague words they used in the
OP's mattress base ad. Specific is bad unless it's verifiable so they
generally do not use words like "the best", "the strongest" or "the *most*
durable." Those words, if not true, could trigger a suit based on false
advertising (in many jurisdictions that allows for treble damages). So
instead we get "one of the finest" or "four out of five doctors" or "LSMFT."
Ad copy from just about any Fortune 500 company is vetted by their legal
department before it's released.
In addition, a "soft" descriptor like "durable" allows them to change the
type of wood they use. Guitar makers and other exotic wood consumers are
learning that right now.
Something that really torques me up are the places that advertise titanium
drill bits when they actually mean titanium *coated* drill bits. One you
sharpen a coated bit, it's just a regular steel bit for the most part.
Who's stupid facts are these?
Hell, I've had at least 6 beds in my life, not including the days when I
was young and just put that mattress on the floor, and I've has at least
10 mattresses, if not 12 or more. In fact I just replaced a saggy
mattress recently. I always wonder who makes up facts like this? When
people move a long distance they often sell their large furniture and
buy new stuff at the new location. People have floods, fires, and other
disasters that make them buy a new bed, etc. And does this include
their infant bed? If it does, that would mean that once they get out of
that infant bed, they sleep in the same bed for the rest of their life.
That's just not true for most. Hell, I had an infant bed, single (twin)
bed as I got older, then the frame broke so I got another twin bed, then
a larger bed, and when I moved, I bought a different one and sold the
old one. There were several years when I was in school, I had a bed as
part of a rental, so that's another. And dont forget the bed you had in
the military if you were in the military.
People who only had 2 beds in their life, probably existed in the 1800s,
and that was only if they had no disasters that damaged their bed, and
stayed in the same home all their lives.
And dont forget the last bed we will all own, our DEATH BED.
I still have not found any furniture stores that advertise "Death Beds".
I guess they are not too popular!!!
I doubt there are more than a handfull of people who have only had two
beds in their lifetime.
Not just high margin, but they "sell" you a base that has no other purpose
than to sell you a base..
I found a local mattress maker that builds mattresses from scratch
I told him what I wanted and needed.
He built me a mattress that exceeded my expectations and cost about 40% of
supposedly equivalent name-brand mattresses.
I have since purchased mattresses for my kids and replacements for the
In many ways, they are like the seats in a BMW and Mercedes-Benz.
When you first sit on them, you are surprised at how firm, if not hard, they
But when you drive a long distance, you're amazed at how comfortable they
are and how little fatigue you have suffered from the long drive.
It is well proven that most people buy stuff based on the image created
by the marketing department. Thats why fluffed up advertising with no
substance is the norm. Few actually question and ask for details.
My rule is that the quality of something is inversely proportional to
how much is spent to promote it.
That is about my approach. Take all the commercials plugging the
various "new" OTC medicines. IMy immediate thought on hearing one is
"if it were good enough to do half the things they claim, the doctores
would be prescribing it".
On Monday, April 15, 2013 12:03:44 PM UTC-4, Harry K wrote:
Why would a doctor prescribe an OTC medication?
"New" OTC meds are generally "old" prescribed meds that have been around lo
ng enough and proven to be safe enough to be "self prescribed" by the avera
ge consumer... and there's more money to be made in the consumer market tha
n the prescription market.
Unless you can pull actual data, you have no idea how many times these "new
OTC" meds have been prescribed. Could be millions of times. Prilosec, for
example, was prescription only for many years, and was certainly prescribed
millions of times. Now you can get it OTC.
On Apr 15, 12:40 pm, firstname.lastname@example.org wrote:
long enough and proven to be safe enough to be "self prescribed" by the ave
rage consumer... and there's more money to be made in the consumer market t
han the prescription market.
ew OTC" meds have been prescribed. Could be millions of times. Prilosec, fo
r example, was prescription only for many years, and was certainly prescrib
ed millions of times. Now you can get it OTC.
The point was dthat if were as good as claimed it wouldn't _BE_ OTC.
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