| When I turned my pc back on this morning the icon was there again, so, I
| removed it again. I guess I'll see if it stays gone this time.
I'm not surprised. I think some people were
uninstalling the update that installed the Win10
nag, only to find that MS had reclassified it as
critical in order to get it installed again.
| Why are they so gun ho for people to go to Win10?
It's a major transition, probably not so much
of Windows itself, but of their business model.
They want to turn Windows into a subscription
service, with lots of services and apps sold
through it. The nag is very clever. They're presenting
Win10 as not a new product but rather a critical
Windows update.The vast majority of people are
sure to be suckered by that. All they need do is
to simply *allow* Microsoft to convert their computer.
And Microsoft tells them it's needed, so of course
they'll go along.
The basic subscription idea dates back to Active
Desktop in the 90s. (As some may remember, Microsoft
was trying to sell Desktop space for ads to commercial
entities. It started with the ad billboard for Disney and
others, known as the Channel Bar. People were then
expected to "subscribe" to "channels", which essentially
meant choosing to have the likes of Disney run dynamic
ads in boxes on your monitor screen.... Unsurprisingly,
no one chose to be harassed by ads and Active Desktop
gradually faded away.)
The software rental idea came back with the "thin
client" fad that never happened (2000-ish), the
SaaS fad (software as a service - mid-2000s) and
is now rearing its head again as the cloud fad: If
they can get paid when you use software that's
more lucrative than just selling it. It becomes a
rental business then. Just as you'd likely pay more
if you had to pay a fee every time you used a "free"
drill or circular saw. The big reason for the change,
overall, was that software became cheaper and
needed less frequent updates.
On the bright side, Microsoft's phone business
has almost entirely collapsed, so that might put
a dent in their plan to hook people into Metro
services across devices.
Another reason for subscription/rental is that the
Internet and devices, generally, are headed in that direction.
Cellphones are now computers with software programs,
but people have far less control than they do on a
desktop/laptop. And the software is mostly providing
services. The technology is gradually shifting from
tools to multimedia entertainment devices. The Internet
has become heavily commercialized and computers of
all kinds are turning into interactive TV that watches
you constantly, shows you targetted ads, and calculates
what new services you might be willing to pay for. (Even
in your car.)
There's also an interesting side story to all this: MS
has said Win10 will be free. The logic seemed to be
that they'd make up the difference, and then some,
through spying for ads and taking a cut of app sales.
But more recently there has been an indication that
MS also intends to charge a subscription fee for Win10
once it's established. Sort of like those cable deals
that advertise the 1st month free, while the fine
print has an endless list of trumped-up fees and hidden
costs. See here for the analysis:
The gist of it: Forbes analyzed a report MS made to
their investors, saying they expect to recoup the losses
from "giving away" Win10, through subscription fees,
getting it all back in 3 years. The trick is that Win10
is free *for the life of your device*, but MS is rating
device life between 2 and 4 years.
Last I saw, no one was quite sure what it all means
and Microsoft has refused to come clean about the
actual facts. The one thing certain is that every version
of Windows has been more intrusive, more restrictive
and less of a product than the one before. MS claims
Windows is intellectual property, yet when you pay
for a copy you don't get to keep that copy. If your
computer breaks next month you have to buy that
same license again, because you no longer even own
functional install media. It's virtually certain that
Win10 will carry on the tradition, making it difficult
or impossible not to be online, allow spying and buy
stuff when you use Win10.