Just did a paint job with Benjamin Moore "Aura" paint (customer-supplied). Had heard about the stuff but never used it before today. (It's a flat that they claim to be washable.)
Besides seeming like pretty good paint, the stuff actually *smells good*. In fact, I'm pretty sure they put stuff into it to make it smell good. Kinda vanilla-y. Actually smells quite nice. Definitely not the usual not-terrible but wouldn't-want-to-use-it-for-cologne latex paint smell.
(Having said it seems like pretty good paint, I should point out that I have to go back and re-do part of the job, since when I was cutting in with a brush I didn't get it on quite thick enough, and it shows just slightly darker at every edge and corner. Not sure if this is operator error (me) for being too stingy with the paint, or if the claims for "cover in 1 coat" are inflated. Actually, I consider *any* claims for a paint that will do that to be inflated ...)