Zoysia from seed??

I have had Zoysia grass is my back yard since I bought my home 12 years ago. I LOVE it. I see that a few garden places now sell it in seed form, instead of plugs.(which I thought was a "no-no") Has anyone planted Zoysia seed? and liked or hated it? It's like $900.00 for a 50lb bag (yikes)
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