It all depends upon how you want it to look.
I would recommend using an HTML designer. HTML is
just about the most universal language around and even
Excel, Word, PowerPoint, Internet Explorer, Explorer,
NetScape can read HTML if it's properly formatted
Take a look at http://www.csszengarden.com/ for some
really nice pleasant HTML/CSS layouts.
I recommend staying away from Adobe Acrobat. While
it offers a little more protection against people stealing
it is bulky, dependent upon Adobe's proprietary formats,
and it lacks a bulk of functionality that can be achieved
with an inlined framed HTML book. Keeping things
you can create the most eloquent software around.
It all depends upon you learning HTML, CSS and some
Being that you are using a ColdFusion name, I'll assume
that you are familiar with client side scripting.
Just my own personal opinions and experience. Hope it
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