I was surprised to find in our Clas Ohlson store a penknife for £5 that appears to be an exact copy of a Victorinox Spartan, except in baby blue rather than Swiss Army red.
I bought one to compare it. It lacks any Officier Suisse markings, and the toothpick and tweezers are a slightly stiffer fit, but otherwise it seems to be identical.
I'm puzzled mostly about the commercial implications. Why would Victorinox license their iconic design, but not their iconic branding, to a Swedish hardware chain? Or is something else going on?
Daniele