Sorry, dg, but you are wrong on this one. A 330mm blockwork wall will never be strong enough to retain 3m of soil, even with no surcharge on the retained side, no water etc. Your recommendation of bed joint reinforcement is of no use unless each end of the wall is connected to return walls (i.e. it can span both horizontally and vetically), and even if they are then I am sure that the maximum area of steel (before it becomes over-reinforced) would not be sufficient. Also, if the cutting is made into a sloping hillside the soil pressures will be greater and overall failure of the slope will also need to be checked. There is insufficient information in the OP for ANY details....
I realise you are only passing on your opinion, but in the same posting you say that your are qualified in this area and you know what you are talking about. You normally talk sense, so some readers may take all of your advise without question!
Sam